Problem
Tri Vantage is the United States’ largest distributor of specialty fabrics. They turned to Mitchell Allen to implement a marketing program to support their dealers. Many of their clients sell similar products in Tri Vantage’s specialty fabric and accessory catalog. First, we developed the Solair brand to help people identify with their new line of awning products. We also produced a campaign around people who go out of their way to find shade. Our client wanted to turn the “People Love Shade” theme into marketing and sales program.
Solution
As a result, “People Love Shade” emerged as a integrated multi-media program that spoke to the B2B and B2C markets. Keeping true to the core theme, we created dealer self-promotion materials, literature, recruitment brochures, a dealer welcome packet, and an integrated consumer website.
Impression
Within three months of the program’s launch, Tri Vantage increased their dealer presence by 155%, experienced exponential growth in their website traffic and recorded extranet product purchasing that far exceeded expectations.
Responsibilities
Graphic Designer | Concept | Layout | Keyline | Retouching | Photo Compositing | Press Check
Gold Northeast Ohio Craftsmen Club’s Gallery of Superb Printing Award
Tri Vantage Welcome Kit
