Problem
The IFAI Expo is the largest specialty fabric trade show in the Americas. Tri Vantage is one of the largest attendees each year. Tri Vantage helps their dealers find new ways to close sales. The client came to Mitchell Allen Group requesting a new exhibit theme for the IFAI 2009 Expo.
Solution
We came up with “Open your Mind. Close more sales”. The booth message encouraged customers to open their minds to more product offerings, to more convenience with on-line resources, to new sales tools and to all the other opportunities surrounding them in the booth. We developed live interactive video, demo reel, posters, signage, product name tags and marketing sales literature.
Impression
People flocked to the booth and enjoyed the new theme. Our client premiered the People Love Shade consumer web site and introduced the Interior Shade Collection. Nobody at the convention had a booth as unique as our client’s booth. Bottom line, the client increased sales that season.
Responsibilities
Art Director | Illustrator | Concept | Layout | Keyline | Press Check
