Problem
INVISTA is a global company creating high performance polymers and differentiated fibers. With the success of the risque advertising campaign in Europe, LYCRA (their largest selling company) came to Doner Advertising to develop a sensual campaign that would reach out to American women.
Solution
The campaign highlights LYCRA Brand of fiber’s unique snug-fit material. Each ad demonstrates how the material “loves you back” by complimenting any woman’s shape.
Impression
The campaign communicated the client’s message. Internationally recognized, LYCRA Black became one of INVESTA’s most popular brands. From intimate apparels to durable sportswear LYCRA continues to build upon the brand.
Responsibilities
Graphic Designer | Layout | Keyline | Retouching
