Problem
Unlike other emergency response management systems, NaviGate operates on an internet server, allowing wireless devices to access it anywhere and anytime. The majority of our client’s acquisitions occur shortly after trade shows and corporate presentations. After successfully launching the NaviGate brand and web-based portal, the client requested an alternative strategy to push people to their booth at trade shows.
Solution
To keep our client’s investment on the product we came up with a cost-effective mailer that contained a product demonstration on a flash drive. The paper box mailer held the flash drive in place with double-sided tape. The blindfold is a giveaway at trade shows, but also could be worn by people throughout the exhibit hall.
Impression
From afar, people could read the word plastered on their booth’s wall, sparking interest in the company’s product. With a small 8 foot booth, dozens flocked around the client’s demonstration table to discover the infinite possibilities of their singular product.
Responsibilities
Graphic Designer:
develop the typographic artwork, expand the message into various media, and assist the art director on all production.
