Problem
Unlike other Emergency Response management systems, NaviGate operates on an internet server, allowing wireless devices to access it anywhere and anytime. The majority of our client’s acquisitions occur shortly after trade shows and corporate presentations. After successfully launching the NaviGate brand and web-based portal, the client requested a marketing theme to help attract new customers and spark interest. The client wanted to somehow devise a way to visually highlight many of it’s tasks without further confusing potential customers.
Solution
With all the product’s capabilities, we derived back to the same solution. We formed banner stands, exhibit booth wall artwork, posters, sales sheets and a B2B magazine advertisements around a typographic artwork highlighting its capabilities.
Impression
From afar, people could read the word plastered on their booth’s wall, sparking interest in the company’s product. With a small 8 foot booth, dozens flocked around the client’s demonstration table to discover the infinite possibilities of their product.
Responsibilities
Graphic Designer | Concept | Layout | Retouching | Keyline
