A Forest City Enterprises 2005 Interactive Annual Report

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Problem

Forest City Enterprises is a $10 billion publicly traded real estate company. After tracking the amount of people visiting the Forest City website, the company discovered that more investors were digitally downloading the financial reports. As a result, the client worked with Dix & Eaton to offer their first online interactive annual report.

Solution

Unlike most online financial reports, Forest City became one of the only, if not the first to produce Northeast Ohio’s fully interactive annual report..

Impression

Website traffic on the investor relations section increased by 34% during the annual shareholder meeting.

Responsibilities

Art Director | Concept | Layout | HTML | Flash