Problem
Developers Diversified Realty manages and owns approximately 520 retail properties in the United States, Puerto Rico and Brazil. Realty companies were tremendously affected by the economic recession. The CEO came to Mitchell Allen Group to develop an annual report. He wanted to tell his shareholders the truth on how the economy affected their company.
Solution
We developed a simple, yet pleasing black and white typographic book with an extremely tight budget. The book is illustrated with a continuous line ending with a period on the inside before the 10-K.
Impression
The shareholders generally enjoyed the company’s decision on not “wasting” money during an economic crisis.
Responsibilities
Art Director | Concept | Layout | Keyline | Illustration | Press Check
