Problem
Home James is an affordable, accessible personal driver service that was established to reduce the number of deaths and injuries caused by drinking and driving. The main reason people drink and drive is that they don’t want to leave their cars behind. The solution had to educate the general public that there is an alternative to drinking and driving. Every person the company takes home is one less potential accident.
Solution
“Ready to drive when you’re not” became a quick and easy tagline to remember. The 3 rotating magazine ads naturally fit with one another by putting the reader in the drunk person’s shoes.
Impression
The campaign was featured in a student portfolio show.
Responsibilities
Art Director | Concept | Layout | Keyline | Photography | Retouching
